7/23/2023 0 Comments Ford lightning 2022 charging![]() How long will it take Ford to remedy this problem? How long until Ford is producing 150,000 electric trucks a year? More importantly, how long until Ford F-150 Lightning supply is actually matching demand? And what is that volume going to be? Yes, the vehicle is great and is a win, but not being able to produce that vehicle in high volumes and deliver it to the customers who want to buy it is a definite fail. I think you have to categorize that as a fail. What that tells us is that Ford didn’t forecast as much demand for the electric pickup truck as it should have, didn’t line up the supply chain (probably batteries) that it should have by now, and didn’t ramp up production capacity quickly enough. Contact your dealer for more information.” If you go to Ford’s website and go shopping the F-150 Lighting, this is what you see right near the top underneath the lead image slideshow: “ Due to high demand, the current model year is no longer available for retail order. Well, now we’ve got an answer, presuming Ford is even on track to reach that 150,000/year target it set last year. But, really, the question is: couldn’t Ford sell a lot more Lightnings if it simply produced more? The good news last year was that Ford announced it was increasing its annual production target from 80,000 to 150,000 F-150 Lightnings a year by the middle of 2023. It’s not even a a tenth of the Tesla Model Y’s 2022 sales (~760,000). Multiply that times 12 and you’re at an annual total of 57,300. There’s one problem, though: Ford can’t produce very many of them. As a vehicle, we consider the Ford F-150 Lightning a huge win for Ford. In fact, the F-150 Lightning was 2022 CleanTechnica Car of the Year (yes, we know, it’s a truck - but that’s the award name). The Ford F-150 Lightning is widely considered one of the most important new electric vehicles of the past year - or the past decade even.
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